Wednesday, September 28, 2016
Philadelphia Minority Enterprise Development (MED) Week
The Urban League of Philadelphia and Wharton Small Business Development Center
Bigfoot Will Be Found:
Learn what a digital footprint is and why you should want a big one. We'll explore…
Why and How to Have a
Monstrous Digital Footprint
Tuesday, October 4th
6:30 p.m. - 8:30 p.m.
at The Wharton School, University of Pennsylvania
Huntsman Hall Room G50, 3730 Walnut Street, Philadelphia, PA
- Which search matters most: local, mobile, organic or paid?
- Why the tracks you leave online should lead to your website
- How directory listings can help or hurt your rank in search
- Managing the risks and rewards of online review sites
- The care and feeding of a growing social media presence
To Register Visit:
To Register Visit:
About the Presenter:
Kim Landry is a marketing strategy consultant, President of Hollister Creative and a Managing Partner in the MarCom Alliance. She is known as a problem-solver for ambitious leaders who want to grow their business or nonprofit in size, influence or impact. She views marketing as a competitive sport in which the goal is to win market share.
Kim’s team at Hollister Creative helps service sector businesses create Marketing Action Plans and then implement them. Partner firms in the MarCom Alliance collaborate to provide business, education and nonprofit organizations with comprehensive marketing communications support.
Kim is vice chair of the board at The Main Line Chamber of Commerce, a Philadelphia Business Journal Women of Distinction honoree, and a graduate of the Goldman Sachs 10,000 Small Businesses Program. She an active volunteer with the United Way.
For questions, contact Keith Ellison at
Tuesday, September 27, 2016
Monday, September 26, 2016
Trim the fat from your grocery billLooking to save money on household expenses?
- Make a list. By deciding ahead of time what's needed for upcoming meals, you'll be less likely to buy on impulse.
- Buy generic. Thanks to advertising and packaging, brand differences are often more perceived than real. Blind taste-comparison tests have shown that study participants often can't tell the difference between well-known and generic brands. That's especially true with staples such as salt, sugar, and other
baking supplies. Be willing to experiment. If you try a product and aren't satisfied with quality or taste, you can always purchase a more expensive brand on a subsequent trip to the store.
- Go simple. Think salads, one-dish casseroles, and in-season fruits. You'll avoid the trap of eating pre-packaged, less nutritious, and more expensive meals.
- Pay with cash. Research studies show that paying with a credit or debit card lessens your perception of how much you're spending. Pull actual currency from your wallet and you may
findthat impulse purchases aren't as tantalizing. Stay within budget by bringing only as much cashas you need.
- Shop at the edges. In many stores, the produce, dairy, and meat departments are located on the perimeter. Snacks, canned goods, and pre-packaged meals are stocked in the center aisles and toward the front of the store. Buy items mostly from the outside edges and your meals will be healthier and cheaper.
- Scrutinize unit prices. Don't buy items based on total cost alone. Instead, compare unit prices, which tell you the cost per a standard weight or volume. Larger doesn't always mean cheaper.
- Eat first, shop later. That candy bar or bag of potato chips won't be quite as appealing after a full meal.
- Try a different establishment. If you frequent a particular store out of habit, don't be afraid to shop around.