Wednesday, September 28, 2016

What is a Digital Footprint and why does your business need one?

Philadelphia Minority Enterprise Development (MED) Week

  I

 The Urban League of Philadelphia and Wharton Small Business Development Center

Present

Bigfoot Will Be Found:
Why and How to Have a
Monstrous Digital Footprint

Tuesday, October 4th 
6:30 p.m. - 8:30 p.m.

at The Wharton School, University of Pennsylvania 
Huntsman Hall Room G50, 3730 Walnut Street, Philadelphia, PA

 

Learn what a digital footprint is and why you should want a big one.  We'll explore…
  • Which search matters most: local, mobile, organic or paid?
  • Why the tracks you leave online should lead to your website
  • How directory listings can help or hurt your rank in search
  • Managing the risks and rewards of online review sites
  • The care and feeding of a growing social media presence 
 Admission: $20.00
To Register Visit:
www.digitalbigfoot.eventbrite.com

About the Presenter:
Kim Landry is a marketing strategy consultant, President of Hollister Creative and a Managing Partner in the MarCom Alliance. She is known as a problem-solver for ambitious leaders who want to grow their business or nonprofit in size, influence or impact. She views marketing as a competitive sport in which the goal is to win market share.

Kim’s team at Hollister Creative helps service sector businesses create Marketing Action Plans and then implement them. Partner firms in the MarCom Alliance collaborate to provide business, education and nonprofit organizations with comprehensive marketing communications support.

Kim is vice chair of the board at The Main Line Chamber of Commerce, a Philadelphia Business Journal Women of Distinction honoree, and a graduate of the Goldman Sachs 10,000 Small Businesses Program. She an active volunteer with the United Way.


For questions, contact Keith Ellison at

Tuesday, September 27, 2016

A WORD FROM OUR SPONSOR - FRANCHISE OPPORTUNITY AVAILABLE



Many Opportunities are Born from Challenging Situations
The Angel Companions Senior Home Care Franchise Program is one them!

The time is right to get on board with a fast-growing, professionally-backed senior care franchise! The Angel Companions organization is perfectly positioned for growth in the senior care franchise industry.

Since our concept was founded, we have grown our client base dramatically, and demonstrated our reputation for compassionate care while bringing peace of mind to seniors and their families. It’s knowing that we are truly making a difference in people’s lives that makes every day special.

And that’s why we have always been committed to ensuring that not only are we providing quality, in-home senior care, but that we also continually work to build a well-balanced team of professionals, improve our operational efficiencies through the use of the latest technologies, and stay abreast of trends and developments in our industry.

Now, as the Angel Companions network expands and strives to bring greatly needed 
services to seniors and families across the country, we need the help of qualified and
 motivated people like you to help propel us forward.

With the Angel Companions Senior Care Franchise Program, you’ll have a chance  to own an independent business supported by our years of experience, and you’ll have the chance to make a difference in the lives of others, and in your own life as well!


Call Kendall Hayes at 267-593-7604 for additional information.

Business Tip of the Month from Anita T. Conner and Associates

Balance sheet analysis provides planning opportunities

Learn to dissect your company's balance sheet to discover opportunities for growth, imminent shortfalls, financial disasters in the making, and trends both favorable and unfavorable. To jumpstart your analysis, focus on the following key indicators.
Current ratio. The current ratio is calculated by dividing current assets by current liabilities. Current assets generally include cash, investments, short-term accounts receivable, inventory, and supplies. Current liabilities includepayroll and other short-term payables, as well as current payments on long-term debts such as mortgages or bank loans. These accounts are classified as "current" because you generally expect to convert them to cash or pay them off within a year or during the current business cycle. For example, you might buy inventory on credit and plan to pay suppliers using proceeds from current sales. The rule of thumb: If your company's current ratio is greater than one, you have enough short-term assets to cover short-term obligations. If the number dips below one, your business may be headed for trouble.
On the other hand, if the current ratio is three or above, you could be neglecting profitable investment opportunities. For instance, you might have too much money sitting in a low-interest bank account when the funds could be used to develop a new product line, liquidate long-term debt, or invest in a more lucrative venture.
Working capital. Subtract current liabilities from current assets to arrive at this number. Like the current ratio, working capital indicates whether your company has enough cash (and short-term assets that can be converted to cash) to meet current obligations. Banks analyze this number because they're reluctant toloan money to a business that's barely covering existing commitments. The greater the amount of working capital, the more likely your company will make payments when due.
Debt-to-equity ratio. You can calculate the debt-to-equity ratio by dividing total liabilities by total equity (assets minus liabilities). The debt-to-equity ratio indicates whether your company is relying excessively on debt to finance current operations. Like the spendthrift who finances an extravagant lifestyle with credit cards, a business that's heavily leveraged may find itself careening toward bankruptcy. Analyzing this ratio can help you make needed corrections before it's too late. Generally speaking, the lower the percentage, the stronger your company's financial health.
For help analyzing your company's financial statements, give us a call.
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Monday, September 26, 2016

A Word From Our Sponsor: FREE SERVICES AVAILABLE FOR SENIORS AND DISABLED

Free in-home care for seniors and disabled citizens is available!  Many people are unaware of the many service that they qualify for AT NO COST TO THEM.

Contact Kendall at 267-593-7604 to learn if you or your loved one is eligible for any or all of the following services:
:
  • Laundry
  • Light Housekeeping
  • Meal Preparation
  • Bathing and Hygiene
  • Errand Services
  • Transportation Services
  • Grocery Shopping
  • Recreational Activities
  • Medication Reminders
  • Companionship
  • Assist with laundry and ironing
  • Take out garbage
  • Aid with morning and wake-up
  • Arrange appointments
  • Provide medication reminders
  • Aid with reading
  • Assist with walking
  • Write letters and correspondence
  • Organize mail
  • Change linens
  • Plan, prepare and clean up meals
  • Make beds
  • Dust furniture
  • Drop off and pick up dry cleaning
  • Pick-up prescriptions
  • Assist with pet care
  • Shop for groceries and supplies
  • Prepare future meals
  • Escort to appointments
  • Accompany to lunch or dinner
  • Escort for shopping and errands
  • Read news articles
  • Visit neighbors and friends
  • Plan visits, outings and trips
  • Rent and play movies
  • Buy magazines, papers and books
  • Mail bills and letters
  • Clip coupons for shopping
  • Prepare grocery lists
  • Oversee home deliveries
  • Record and arrange recipes
  • Offer companionship and conversation
  • Play games and cards
  • Participate in crafts
  • Provide reminders for appointments
  • Care for house plants
  • Assist with clothing selection
  • Stimulate mental awareness
  • Assist with evening and tuck-in
  • Monitor diet and eating
  • Provide respite care
  • Escort to religious service

Financial Tip of the Month from Anita T. Conner and Associates

Trim the fat from your grocery bill

Looking to save money on household expenses? Start with your grocery bill. Here are eight ideas for reducing how much you spend on food.
  • Make a list. By deciding ahead of time what's needed for upcoming meals, you'll be less likely to buy on impulse.
  • Buy generic. Thanks to advertising and packaging, brand differences are often more perceived than real. Blind taste-comparison tests have shown that study participants often can't tell the difference between well-known and generic brands. That's especially true with staples such as salt, sugar, and other baking supplies. Be willing to experiment. If you try a product and aren't satisfied with quality or taste, you can always purchase a more expensive brand on a subsequent trip to the store.
  • Go simple. Think salads, one-dish casseroles, and in-season fruits. You'll avoid the trap of eating pre-packaged, less nutritious, and more expensive meals.
  • Pay with cash. Research studies show that paying with a credit or debit card lessens your perception of how much you're spending. Pull actual currency from your wallet and you may find that impulse purchases aren't as tantalizing. Stay within budget by bringing only as much cash as you need.
  • Shop at the edges. In many stores, the produce, dairy, and meat departments are located on the perimeter. Snacks, canned goods, and pre-packaged meals are stocked in the center aisles and toward the front of the store. Buy items mostly from the outside edges and your meals will be healthier and cheaper.
  • Scrutinize unit prices. Don't buy items based on total cost alone. Instead, compare unit prices, which tell you the cost per a standard weight or volume. Larger doesn't always mean cheaper.
  • Eat first, shop later. That candy bar or bag of potato chips won't be quite as appealing after a full meal.
  • Try a different establishment. If you frequent a particular store out of habit, don't be afraid to shop around.
For more budgeting and money-saving tips, contact us.

Saturday, September 3, 2016

ADVERTISE WITH US

We have an extensive email list of over 4,500 as well as personal Press Contacts to help you promote your events!!!  Our blog alone has a worldwide audience.  Below shows our reach over the last 30 days and we haven't even been pushing anything!!!  More new and exciting advertising opportunities coming in the near future!

For information on pricing and strategic planning to help promote your events email us

Pageviews by Countries 

Graph of most popular countries among blog viewers
EntryPageviews
United States
191
Germany
65
United Kingdom
7
France
5
Ukraine
3
Canada
2
India
1
Russia