Wednesday, January 25, 2017

Welcome Back to our Travel Blogger!

The Movement is being revitalized!
HER...Healed Empowered and Restored is happy to announce the return of our Travel Blogger, The Globetrotting Diva,  Anitra Byers, President and CEO of Wallet Happy Vacations.

Anitra is also a chief Blogger for Caribean Now, a premier travel magazine.  Our readers can look forward to some great travel news articles.

Please let us know if there is a particular topic that you would like covered.


Saturday, October 1, 2016

ADVERTISING PACKAGES AVAILABLE




WEEKLY AUDIENCE STATISTICS 9/24/16 - 10/1/16

Graph of most popular countries among blog viewers
EntryPageviews
United States
586
Germany
20
France
12
Ukraine
10
Poland
5
Nigeria
3
United Kingdom
2
Russia
2
Colombia
1
Spain
1

Wednesday, September 28, 2016

What is a Digital Footprint and why does your business need one?

Philadelphia Minority Enterprise Development (MED) Week

  I

 The Urban League of Philadelphia and Wharton Small Business Development Center

Present

Bigfoot Will Be Found:
Why and How to Have a
Monstrous Digital Footprint

Tuesday, October 4th 
6:30 p.m. - 8:30 p.m.

at The Wharton School, University of Pennsylvania 
Huntsman Hall Room G50, 3730 Walnut Street, Philadelphia, PA

 

Learn what a digital footprint is and why you should want a big one.  We'll explore…
  • Which search matters most: local, mobile, organic or paid?
  • Why the tracks you leave online should lead to your website
  • How directory listings can help or hurt your rank in search
  • Managing the risks and rewards of online review sites
  • The care and feeding of a growing social media presence 
 Admission: $20.00
To Register Visit:
www.digitalbigfoot.eventbrite.com

About the Presenter:
Kim Landry is a marketing strategy consultant, President of Hollister Creative and a Managing Partner in the MarCom Alliance. She is known as a problem-solver for ambitious leaders who want to grow their business or nonprofit in size, influence or impact. She views marketing as a competitive sport in which the goal is to win market share.

Kim’s team at Hollister Creative helps service sector businesses create Marketing Action Plans and then implement them. Partner firms in the MarCom Alliance collaborate to provide business, education and nonprofit organizations with comprehensive marketing communications support.

Kim is vice chair of the board at The Main Line Chamber of Commerce, a Philadelphia Business Journal Women of Distinction honoree, and a graduate of the Goldman Sachs 10,000 Small Businesses Program. She an active volunteer with the United Way.


For questions, contact Keith Ellison at

Tuesday, September 27, 2016

Business Tip of the Month from Anita T. Conner and Associates

Balance sheet analysis provides planning opportunities

Learn to dissect your company's balance sheet to discover opportunities for growth, imminent shortfalls, financial disasters in the making, and trends both favorable and unfavorable. To jumpstart your analysis, focus on the following key indicators.
Current ratio. The current ratio is calculated by dividing current assets by current liabilities. Current assets generally include cash, investments, short-term accounts receivable, inventory, and supplies. Current liabilities includepayroll and other short-term payables, as well as current payments on long-term debts such as mortgages or bank loans. These accounts are classified as "current" because you generally expect to convert them to cash or pay them off within a year or during the current business cycle. For example, you might buy inventory on credit and plan to pay suppliers using proceeds from current sales. The rule of thumb: If your company's current ratio is greater than one, you have enough short-term assets to cover short-term obligations. If the number dips below one, your business may be headed for trouble.
On the other hand, if the current ratio is three or above, you could be neglecting profitable investment opportunities. For instance, you might have too much money sitting in a low-interest bank account when the funds could be used to develop a new product line, liquidate long-term debt, or invest in a more lucrative venture.
Working capital. Subtract current liabilities from current assets to arrive at this number. Like the current ratio, working capital indicates whether your company has enough cash (and short-term assets that can be converted to cash) to meet current obligations. Banks analyze this number because they're reluctant toloan money to a business that's barely covering existing commitments. The greater the amount of working capital, the more likely your company will make payments when due.
Debt-to-equity ratio. You can calculate the debt-to-equity ratio by dividing total liabilities by total equity (assets minus liabilities). The debt-to-equity ratio indicates whether your company is relying excessively on debt to finance current operations. Like the spendthrift who finances an extravagant lifestyle with credit cards, a business that's heavily leveraged may find itself careening toward bankruptcy. Analyzing this ratio can help you make needed corrections before it's too late. Generally speaking, the lower the percentage, the stronger your company's financial health.
For help analyzing your company's financial statements, give us a call.
© MC 2016
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Monday, September 26, 2016

Financial Tip of the Month from Anita T. Conner and Associates

Trim the fat from your grocery bill

Looking to save money on household expenses? Start with your grocery bill. Here are eight ideas for reducing how much you spend on food.
  • Make a list. By deciding ahead of time what's needed for upcoming meals, you'll be less likely to buy on impulse.
  • Buy generic. Thanks to advertising and packaging, brand differences are often more perceived than real. Blind taste-comparison tests have shown that study participants often can't tell the difference between well-known and generic brands. That's especially true with staples such as salt, sugar, and other baking supplies. Be willing to experiment. If you try a product and aren't satisfied with quality or taste, you can always purchase a more expensive brand on a subsequent trip to the store.
  • Go simple. Think salads, one-dish casseroles, and in-season fruits. You'll avoid the trap of eating pre-packaged, less nutritious, and more expensive meals.
  • Pay with cash. Research studies show that paying with a credit or debit card lessens your perception of how much you're spending. Pull actual currency from your wallet and you may find that impulse purchases aren't as tantalizing. Stay within budget by bringing only as much cash as you need.
  • Shop at the edges. In many stores, the produce, dairy, and meat departments are located on the perimeter. Snacks, canned goods, and pre-packaged meals are stocked in the center aisles and toward the front of the store. Buy items mostly from the outside edges and your meals will be healthier and cheaper.
  • Scrutinize unit prices. Don't buy items based on total cost alone. Instead, compare unit prices, which tell you the cost per a standard weight or volume. Larger doesn't always mean cheaper.
  • Eat first, shop later. That candy bar or bag of potato chips won't be quite as appealing after a full meal.
  • Try a different establishment. If you frequent a particular store out of habit, don't be afraid to shop around.
For more budgeting and money-saving tips, contact us.